73 percent of all mobile devices run on Android, but iOS applications are more profitable. The App Store brings publishers more money than all the Android markets put together. So it makes no sense to write for Android? Not at all. The main thing is to understand what you do and for whom.
The target audience
Collect and analyze more demographic data about your potential users. Develop what you need to know. Android devices are popular in emerging markets like Asia, Africa and South America. iOS dominates the US, Europe and Oceania. The higher your target audience’s revenue, the more likely your iOS app is to become popular. And vice versa.
Age matters, too. Android devices are more common among young people because of the lower cost of devices. In the world of Android tablets is no longer the undisputed leader, but only one of two monopolists. If you evaluate the time spent by a user in an app, the iPad is beyond competition. Choose Android development if you plan to enter the markets of developing countries or make an app for children and youth. Choose iOS development if your target audience is from the U.S., Europe, and Australia and above average income. Also if your audience is tablet users.
Development and release
iOS and Android apps have different approaches to developing and publishing apps. The flexibility of the Android platform is an advantage and a disadvantage at the same time. To develop for Android means to develop for countless devices, screens and operating systems. Not much has changed since 2016. About 85% of Apple users will steadily upgrade to the latest version of the operating system, which is not true for Android users.
With iOS, everything is simpler: devices are updated sequentially, the model lineup does not count in hundreds of devices. This makes life much easier for the creators of the application and has a positive impact on user ratings. Android gives more freedom to developers, allowing apps to access more hardware. In iOS, this will not work. In addition, Apple is committed to ensuring that apps meet quality and safety standards. If an app collects too much data from a device or has other suspicious mechanics, you risk not being moderated.
Apple is committed to making life easier for publishers. On average, your application will be reviewed for one day. Much better than 10 days a couple of years ago. Google Play still remains a more favorable place to post and quickly test the idea of an app. They have a special market for beta releases. If you want to learn more about the features of these operating systems, please contact the java software development company and clarify all the details.
Choose Android development if you want to reach a narrow segment of the audience outside the States, Europe and Australia. Take a look at the Android app if you are testing experimental functionality but don’t want to go to the bank. Or you need to quickly test your MVP without fear of moderation. Choose iOS development if the speed of development is the most important. Android applications take longer to write because of the large number of devices and OS versions that need to be optimized.
Select the platform based on the type of monetization you have foreseen or are going to foresee. Mobile advertising brings more profit than paid downloads. According to forecasts, by the end of 2017, Google Play will catch up with the App Store in revenue. All thanks to advertising in free apps.
LTV of iOS users is higher than Android users. Apple customers are also much more willing to spend money on apps and make in-app purchases. In other words, the average iOS user is more able to pay. In terms of net profit, it is more profitable to start developing an iOS application.